Product Sampling is Not for Everyone...But is it for you?
- Do you have a great product that's having a difficult time being discovered due to a crowded category and limited marketing budget?
- Do you know your product has high purchase intent and high repeat once sampled?
- Is sampling an important part of your marketing strategy?
- Would you be interested in having your product placed in a qualified consumer's home at NO COST?
If you answered yes to any of the above questions, you've come to the right place!
If you've answered yes to ALL of the above, you'd better call IMG now!
Introducing the Welcome Kit
In 2010, IMG created a unique sampling program that allowed CPG manufacturers to reach consumers at a critical point in their lives (purchasing a new home), and since that time they have helped manufactureres deliver over 40MM full-size samples to qualified homebuyers in the Northeast and Southeast via their realtor.
Today, the sampling program features brands from Unilever, Conagra Brands, Pinnacle Foods, Continental Mills, and more. These products are combined into a Welcome Kit (as pictured above), which is delivered to new homebuyers as a gift from their realtor. One side of the kit features Personal Care products, while the other side features Food items. Best of all, the program allows manufacturers to sample full-size products at no cost, since the realtors pay both distribution fees and COGS.
Photo Gallery: IMG Headquarters in Stamford, CT
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